Alexandra Watkins, Founder & Chief Innovation Officer, Eat My Words During the past 15 years, as the founder and Chief Innovation Officer of a branding firm that specializes in creating names for new products, companies and services, I’m often asked how a name change impacts revenue. While you can certainly measure sales before and after […]
How to Increase Sales with Emotionally-Driven Brand Names Read More »
One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend
Perceptual Reality Read More »
Michael Randazzo, Author, Tales of an American Entrepreneur: Journey of a Small-Business Owner Whether you are a nascent entrepreneur or a seasoned CEO, many challenges are rooted in the same word: acquiring. Entrepreneurs ask themselves: “How do I acquire more customers, quality employees, or a better bottom line?” I cannot address these conundrums now but experience
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Many brands today are engaging in transformative conversations with customers through social media. These conversations and the relationships that follow allow these brands to fundamentally change the way they do business, ensuring that as customer needs change they’re positioned to capture those changes, adapt, and thrive. Strong executive leadership and support is essential to the
Become the Social CEO Read More »
Dan Antonelli, CEO & Creative Director, Graphic D-Signs, Inc., The Small Business Advertising Agency You’ve heard of the elevator test: being able to clearly convey your resume, credentials, aspirations, and your overall value as a working professional all in the span of a quick elevator ride. Pretty tough. I’ve got a new test for you, the
Leverage Your Brand and Build Profit Read More »
My first two cars were Orange and Brown. Not great colors for a car, but great colors for a Cleveland Browns fan. My first real purchase when I started working was two Browns season tickets. I was both an official Browns Supporter and an unofficial Browns supporter who really was at the 4th longest NFL
3 Lessons You Can Learn from an NFL Training Camp Read More »
