Kevin Stimpson, International Speaker & CEO, Strive & Grind To grow your brand organically, you have to literally plant your seeds, nurture them, and watch the seeds grow. Your goal should be to create something that people are loyal to. However, many entrepreneurs struggle to have customers buy over and over again. Why? It’s because they aren’t […]
Ken Ungar, Founder & President, CHARGE As a CEO, it’s easy to focus on the company’s business and not give any thought to your own personal brand. That can be a dangerous oversight, however. If you don’t define your brand, someone else will. And you may not like the results. Many CEOs simply don’t see the value
Why CEOs should not overlook the importance of their personal brand Read More »
Steven David Elliot, Chief Visionary Officer, Rockstar Connect Traditionally people think of networking as a way to meet people from their own or other industries, to pass referrals, and establish relationships. It is certainly all the above, but in the age of social media live networking events can be used for branding. In the past when you
Lesley Everett, Author, Corporate Brand Personality Have you considered the benefit to your organisation if you were to increase your visibility and exposure to the outside world? Imagine developing your personal brand to a level that makes you so marketable and of such high interest that the invites come flooding in for panel appearances, digital and
Mike Coughlin, Founder, Digital Blue Creative With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn
5 Lessons Companies Can Learn from the “Prince” Brand Read More »
Julie Cottineau, Founder & CEO, BrandTwist Whether you are a CEO of a Fortune 500 company or the founder of a start up with big plans, looking at branding best practices from successful brands such as Kool-Aid, Avon, Apple, and Virgin can yield some valuable lessons that can then be applied to your brand for big impact.
Larry Light and Joan Kiddon, Authors, New Brand Leadership: Managing at the Intersection of Globalization, Locatlization, and Personalization The world is becoming more global, more local, and more personal all at the same time. How business leaders manage global brands must now change to address the collision of these three forces. Global marketing has evolved
~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive
Jeff Ericson, Founder, RubyRide Whether you operate a small, medium or larger business, one thing is certain – you have got to start off on the right foot researching your competitive landscape to survive. In starting any business, the minimum time you should assess the competitive landscape and work on your business plan is at
Michael Randazzo, Author, Tales of an American Entrepreneur A mistake entrepreneurs make after years in business (twenty two in my case) is thinking that their brand is established but forget to nurture the core essential identity once it is defined. To avoid this, one of the most important things an entrepreneur can do is brand
Is your staff practicing Brand-Image Reinforcement? Read More »
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