Is telemarketing dead? Transforming cold calls to conversations.
Gerri Knilans, President, Trade Press Services Cold calling is an outbound marketing effort many consider outdated. In fact, there are countless blogs and articles proclaiming in large type, “cold calling is dead!” However, 90% of Fortune 500 companies consider telemarketing an effective marketing campaign and are still investing in outbound calling programs. So, the question […]
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