One of the “realities” I’ve discovered through the years of business ownership, consulting and speaking, is that the customer or client rarely sees you as YOU see you. This is known as Perceptual Reality. In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend […]
Perceptual Reality Read More »
Like most business owners I get asked to speak on different topics to a variety of groups. I did a count and have been averaging about one speech per week for the past few months and traveling around the country. A fellow business owner reached out to ask some questions about accepting and charging for
I believe everyone loves to get something for free. But does it make sense to do giveaways or promotions? This is something that every business owner struggles with from time to time. I routinely get offers for a free iPad, free software, product samples or a trial membership. Pay attention to this last one because
Giveaways: Sound Strategy or a Waste of Resources? Read More »
Josef Holm Powerful video footage is commonly used in crowdfunding projects as a creative tool that elevates brand awareness and highlights a company’s mission or values. Social marketers and entrepreneurs understand that multimedia campaigns with compelling video are more likely to attract customers or investors. Visual storytelling is a great way to clearly and concisely
6 Free Ways to Direct YouTube Traffic to a Crowdfunding Campaign Read More »
You’ve probably heard lots of companies offer all sorts of fun freebies for your birthday. Well, I like free (good!) stuff, so each year around my birthday I go on the hunt for free birthday treats from some of my favorite places. And I do it for two reasons: I like free stuff (I said
