Hilary Topper, CEO, HJMT Public Relations, Inc. Influencers create change. They help you create awareness and visibility for your products or services and they can help build your community. For years, brands have used celebrities, experts and influencers, leveraging these relationships to build media opportunities. Lever Brothers Dove Beauty Bar is a great example of this. Years […]
Influencer Marketing Tips for CEO’s Read More »
Kris Reid, Founder & CEO, Ardor Media Factory In the digital age, word of mouth is translated through the buzz created by your blog readers and social media followers when they view content that is worth sharing. Not just any kind; it requires authority – that is, your recognized expertise, positive reputation, and credibility in your
Redefining Authority Marketing: 7 Ways to Stay Current Read More »
Kristen Gramigna, Chief Marketing Officer, BluePay Content is king in the new world of marketing — and an actively managed business blog is one way to ensure your company establishes a voice that reaches the online customers who are critical to your success. Here are a few ways to use a blog to build business:
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Last year I went down to Miami to an annual summit of global chief marketing officers. Working with these CMOs and aspiring CMOs, I was impressed. They all believed in the value of social media long-term, engaged relationships with customers to produce a rich value chain: real-time marketing and insight, higher-quality, yet lower-cost customer service
A Guide to Leading Social Media Marketing Across the C-Suite Read More »
Sean O’Neal, President, Adaptly For most CEO’s the world of social media is shrouded in mysteries that only their teenagers can fathom. But just as they learned to buy cable when it matured as a marketing channel and later learned to buy digital (both online and now, mobile and tablet), so too will competitive pressures have them
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Storytelling has been marketing’s go-to buzzword for a couple years running. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to a brand and make it unforgettable. But when it comes to social media, few marketers get storytelling right. Traditional advertising follows a broadcasting model, and
Five Tricks from Improv: Make Social Media Stories More Engaging Than SNL Read More »
Colin Jeavons, CEO at Vertical Search Works Uncertainty is a hallmark of today’s business climate, but it can be managed in your online presence. Semantic search technologies are emerging to help curate your company’s reputation, target customers more effectively, and stay current with the latest mobile marketing trends – without having to hire another technology
Your Reputation’s on the Line! How to Control Your Online Presence Read More »
