Spector Group

Get Involved: The Hows and Whys of Cause-Related Marketing

Entrepreneurship, Leadership, Management, Small Business, Strategy

One of the most exciting opportunities available in business today is partnering with nonprofits in cause-related marketing. Generally defined as a partnership where both the for-profit and the nonprofit partners have something to offer and each realizes a benefit, cause-related marketing contributes to the community, while also expanding your company’s network and audience. To succeed […]

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How to Successfully Select Strategic Partners

Leadership, Management, Strategy

     In the new knowledge economy, the intangibles of connectivity, expertise and relationships can be just as valuable as tangible assets. In such an economy, forward looking CEOs should consider strategic partnerships, which create those intangible asssets, as a great tool for creating sustainable, competitive advantages.      However, it has to be the right strategic

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