First Principles Thinking

Break down complex problems to their fundamentals and discover how first-principles thinking drives innovation and better decision-making.

Make The Call

Learn practical approaches for initiating meaningful business conversations, building relationships, and creating new opportunities.

The home for signature voices, bold viewpoints, and long-form thought leadership.
While each columnist’s work lives within their own thematic space—spanning Leadership, Strategy, Behavior, Innovation, Culture, and more—this page introduces what Perspectives are and why they serve as a cornerstone of the TCM ecosystem.

TCM Perspectives are authored columns that give thought leaders the freedom to build a body of work, define a point of view, and shape their professional brand.
Unlike our shorter, tightly framed Articles, Perspectives offer a full creative range: brief 300–500-word insights, in-depth essays of 1,200–2,500+ words, or even video-based commentary. This is where columnists explore ideas with depth, nuance, and personality—unrestricted by length or format.

From First Principles Thinking
Administrator

The First Monologue

OK this is just a test Rite Aid Wellness 65+ Program: Benefits such as 5x points on qualifying purchases on the first Wednesday of every month, a 10% off discount on Tuesdays, and a

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Make The Call
Linda Henman

Get Your Mind Right Before You Open Your Mouth

Linda Henman, President, Henman Performance Group Why do some people trust their instincts, push forward and win, while others stumble to erroneous conclusions and then steadfastly defend their bad decisions? Why do some people

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Leadership
Guest Blogger

What’s Your Tough Call Quotient?

Walt Disney ignited a fire in the entertainment world that continues to burn brightly decades after his death. Perhaps no single figure has so dominated American, and indeed even global, popular culture the

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