Bob Kelleher Social media has taken the world by storm. Facebook, LinkedIn, and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and increasingly, branding tool. It’s at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both product and employment brand, and to […]
The Good, Bad, and Ugly – Social Media’s Impact on your Brand Read More »
Greg Glebe How can you tie Sports and Manufacturing together? Both worlds are extremely competitive and though it may not be as exciting, the manufacturing and business world has some new tips and tricks that are definitely worth looking into. One such trick is called Lean manufacturing. Lean manufacturing has taken the business world by
How-to Make ‘Lean Manufacturing’ Just as Exciting as the Current News in Sports Read More »
Allen Elkin Hoboken, NJ (June 2013)—Benjamin Franklin once commented that “…in this world nothing can be said to be certain, except death and taxes.” Well, Ben, most Americans have a third item to add to your list: stress. If you’re reading this, chances are you’re one of the millions of people who are stressed in every aspect
Ten Habits of Highly Effective Stress Managers Read More »
Greta Schulz How do you know if that sales candidate you or your sales manager fell in love with is really the superstar you hope they are? Before you pin your hopes on your managers’ ability to screen, recruit, interview and hire…you should know how pre-employment testing can raise your success rate in hiring new
The Real Truth About Sales Tests Read More »
Linda D. Henman, Ph.D. Does your company help your customers solve problems or to make decisions that will improve their lives? Bentley Motors wouldn’t hesitate in answering that question. Bentley doesn’t build a mode of transportation; it is dedicated to developing and crafting the world’s most desirable high performance cars. Decision makers at Bentley Motors understand
Mindset Defines Results Read More »
Joseph and JoAnn Callaway Starting a small business is hard work. Joseph Callaway has been there, and he shares twelve unexpected tactics—all centered on putting clients first—that will help your company to succeed. So, you’re building a small business from the ground up, with only the proverbial wing and prayer to keep you aloft. What
Tamara Monosoff CEO, MomInvented® Inventors and entrepreneurs are—always have been—drivers of the American economy. Because this isn’t going to change any time soon, we’re all for encouraging innovators to take risks when doing so has real potential for success. Still, it’s crucial to do everything you can to boost the likelihood that you’ll succeed. How?
Your ‘Baby’ Doesn’t Love You …and Five More Mistakes Smart Inventors Make Read More »
Connie Certusi Executive Vice President, Sage North America One common goal many small businesses and entrepreneurs share is that of growth – the desire to grow, grow, grow. One way to expand your business is by introducing a new idea. Launching a new idea can raise public awareness of your company, which may result in new
Small Business Growth with a New Idea Read More »
Kerrie MacPherson Ernst & Young LLP For every entrepreneur, it’s a dream come true, but also a potential nightmare: the elevator pitch. No other situation is fraught with so much risk, yet filled with so much opportunity. Face to face with a potential customer, partner
Seven Tips to Elevate Your Elevator Pitch Read More »
Robert D. Smith Nearly 40 years ago, I learned the one business lesson that became the foundation of every success I’ve ever enjoyed. I was out of college for the summer and working as a door-to-door educational material salesman for the Southwestern Company. Believe me when I tell you that there is no better introduction
5 Reasons Why You Should Seek Rejection Read More »
