marcspector

Recruiting and Retaining Top Talent

Top talent is crucial to your company’s success. Without it, you’re not in business. That’s why no task on a CEO’s agenda is more important than recruiting and retaining top talent. In today’s employment market, that takes work. A recent survey from the society for Human Resource Management found that 59 percent of HR executives […]

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Get Involved: The Hows and Whys of Cause-Related Marketing

One of the most exciting opportunities available in business today is partnering with nonprofits in cause-related marketing. Generally defined as a partnership where both the for-profit and the nonprofit partners have something to offer and each realizes a benefit, cause-related marketing contributes to the community, while also expanding your company’s network and audience. To succeed

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How to Successfully Select Strategic Partners

     In the new knowledge economy, the intangibles of connectivity, expertise and relationships can be just as valuable as tangible assets. In such an economy, forward looking CEOs should consider strategic partnerships, which create those intangible asssets, as a great tool for creating sustainable, competitive advantages.      However, it has to be the right strategic

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The Art of Strategic Growth in a Competitive Marketplace

     Today’s marketplace teems with both opportunities and competition. The way to succeed amid continuously changing circumstances, in my view, is to pursue a strategy for growth. My firm, Spector Group, which is celebrating its 50th anniversary this year, has for years followed three distinct, but interconnected elements for strategic growth: • Deepening relationships with current

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