All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.
Hilary Topper, CEO, HJMT Public Relations, Inc. Influencers create change. They help you create awareness and visibility for your products or services and they can help build your community. For years, brands have used celebrities, experts and influencers, leveraging these relationships to build media opportunities. Lever Brothers Dove Beauty Bar is a great example of this. Years […]
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Martyn R. Lewis, Author, How Customers Buy…& Why They Don’t. As Peter Drucker so notably stated, “The purpose of business is to create a customer”. Drucker went on to tackle the notion that to provide a return to shareholders is akin to breathing for the human body. Just as you must breathe to live, so must
Kevin Stimpson, International Speaker & CEO, Strive & Grind To grow your brand organically, you have to literally plant your seeds, nurture them, and watch the seeds grow. Your goal should be to create something that people are loyal to. However, many entrepreneurs struggle to have customers buy over and over again. Why? It’s because they aren’t
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Ken Ungar, Founder & President, CHARGE As a CEO, it’s easy to focus on the company’s business and not give any thought to your own personal brand. That can be a dangerous oversight, however. If you don’t define your brand, someone else will. And you may not like the results. Many CEOs simply don’t see the value
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Gerri Knilans, President, Trade Press Services Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives. What is a strategy? A strategy is
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Chip R. Bell Walk into Sewell Lexus in Dallas, Texas. A huge overhead light shaped like an upside-down diamond…bathes the bone-colored tile of the showroom in a soft glow. Offices are done in rich mahogany paneling. Large plants are everywhere, plus colorful fresh flowers. The sitting area has overstuffed leather couches centered on a rich
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Andrew Wells and Kathy Chiang, Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that
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CEOs typically have their minds made up about most things—social issues, business decisions, social issues. Just ask them. Very few individuals will eagerly invite you to persuade them to take on a new perspective. So if you’re going to get someone to change their behavior, actions, or opinion, you need to do it purposeful. Then
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Gerri Knilans, President, Trade Press Services CEOs run organizations. They are the highest-level executive officers in the company, and their primary duties include driving revenue and profit, making major corporate decisions and managing the overall operations and resources of a company. Even if the company is small, there’s still
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Kris Reid, Founder & CEO, Ardor Media Factory In the digital age, word of mouth is translated through the buzz created by your blog readers and social media followers when they view content that is worth sharing. Not just any kind; it requires authority – that is, your recognized expertise, positive reputation, and credibility in your
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