All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.
Kerrie MacPherson Ernst & Young LLP For every entrepreneur, it’s a dream come true, but also a potential nightmare: the elevator pitch. No other situation is fraught with so much risk, yet filled with so much opportunity. Face to face with a potential customer, partner […]
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You’ve probably heard lots of companies offer all sorts of fun freebies for your birthday. Well, I like free (good!) stuff, so each year around my birthday I go on the hunt for free birthday treats from some of my favorite places. And I do it for two reasons: I like free stuff (I said
Felicia Slattery and Bob The Teacher answer marketing and communication questions posed by members and clients. [video:http://www.youtube.com/watch?v=50dCWeSOn5I]
Iced Tea and Hot Marketing Ideas Read More »
> 90%Response Rate for a Market Research Survey? Marketing surveys can be very frustrating in terms of response rates. My survey results typically fall into the 1.5% – 3.5% response rate range. My most recent marketing survey caught me off guard in a positive way in terms of response rate. Here’s what I learned. Currently,
My Most Successful Marketing Survey Read More »
