All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.
“Gone viral” is a phrase that marketers are desperately chasing these days. They all want their products to “go viral” and many businesses that have sprung up that provide services to make your product, idea or cause go viral. Now they may be effective or just making money off a latest fad, because “virality” seems […]
Contagious: How Things Catch On Read More »
Lesley Everett, Author, Corporate Brand Personality Have you considered the benefit to your organisation if you were to increase your visibility and exposure to the outside world? Imagine developing your personal brand to a level that makes you so marketable and of such high interest that the invites come flooding in for panel appearances, digital and
CEO Visibility – A new dimension of branding? Read More »
Forget all the blather about how companies love their customers. It’s just talk. I’m convinced that 90 out of 100 organizations simply tolerate customers. Their customers represent only a means to profit, and that message comes through loud and clear to those callers all too often. Five recent examples from my own experience illustrate the
Are You Unintentionally Cutting Off Customer Communication? Read More »
Tom Hogan and Carol Broadbent, Founders, Crowded Ocean Virtually every industry has some version of the saying: “You want it fast. You want it cheap. And you want it good (or of high quality). Pick any two.” That saying applies to one of the most valuable and strategic positions on the executive staff today: the CMO. And it also
CMOs Are Today’s Executive Unicorns Read More »
Nicole Ertas, Author, Free Range Brands Seems like every non-Millennial has a pretty strong opinion of Millennials, good or bad. And as corporate leaders, we’re feeling their influence from customer demand and expectations to recruiting and retention. There’s no escaping it: the Millennials are here. And at 80 million strong, with a whole new mode
Want to understand Millennials better? Look in the Mirror! Read More »
Andy Coville, CEO, Brodeur Partners We all know that good CEOs think about the customer. Great ones obsess. As technology changes everything, constantly, leaders devour information on customers’ needs, wants, demographics and purchasing journeys. They continuously align marketing, advertising and sales with carefully conceived personas of customer targets. Perhaps there is one more thing we should
It’s 2017. Have you found your ‘tribe’ yet? Read More »
Josh Denning, Founder, Authority Factory As a savvy business owner, you are, most likely, familiar with the 80/20 rule (or Pareto’s Law): in many cases, 80 percent of the outcomes can be attributed to 20 percent of the causes for a given event. Popularized by Tim Ferriss is his bestselling book, The 4-Hour Workweek, the
How to Apply The 80/20 Rule to Content Marketing Read More »
Jennifer Davis, Chief Marketing Officer, Leyard You are looking to grow your business and your executive team. You want to add another voice at the table to represent strategic marketing. Communications and brand are becoming more important and you want the organization to be more thoughtful and integrated in your approach. You want to add some
Interview Questions to Find Your Rock Star Marketing Executive Read More »
Ted Frank, Principal Story Strategist, Backstories Studio With attention spans continuing to shrink, one way we can make our 2017 presentations much more engaging is by taking cues from the place that can still captivate us for hours at a time: movies. Movie-style storytelling is actually a perfect fit for corporate communication because it’s built on
Making Your Presentation More Powerful and Meaningful Read More »
The whole is greater than the sum of its parts – Aristotle. What will make your life whole? What does this equation look like? The whole of your life done well makes for exponential happiness. Its greater than the sum of its parts! Take for example the great Steve Jobs. He achieved amazing success in
