Marketing

All activities in support of formulating and communicating the value of the firm’s offering to the target market in support of current and future sales.

ceo magazine, social media marketing

Five Tricks from Improv: Make Social Media Stories More Engaging Than SNL

Marketing

Storytelling has been marketing’s go-to buzzword for a couple years running. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to a brand and make it unforgettable. But when it comes to social media, few marketers get storytelling right. Traditional advertising follows a broadcasting model, and […]

Five Tricks from Improv: Make Social Media Stories More Engaging Than SNL Read More »

Extra extra

Media Musings

Marketing, Small Business

You never know when it might happen.  You say or do something that gets you or your business noticed. The next thing you know you have reporters calling and asking for an interview.  I have had a number of these situations recently and want to focus on one. A few weeks ago I was interviewed

Media Musings Read More »

ID-100132948

Eight Elements of a Successful Online Marketing Plan

Entrepreneurship, Marketing, Small Business

Annie Tsai The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website

Eight Elements of a Successful Online Marketing Plan Read More »

ID-100100899

6 Free Ways to Direct YouTube Traffic to a Crowdfunding Campaign

Marketing

Josef Holm Powerful video footage is commonly used in crowdfunding projects as a creative tool that elevates brand awareness and highlights a company’s mission or values. Social marketers and entrepreneurs understand that multimedia campaigns with compelling video are more likely to attract customers or investors. Visual storytelling is a great way to clearly and concisely

6 Free Ways to Direct YouTube Traffic to a Crowdfunding Campaign Read More »

online advertising ceo magazine

Your Reputation’s on the Line! How to Control Your Online Presence

Marketing

Colin Jeavons, CEO at Vertical Search Works Uncertainty is a hallmark of today’s business climate, but it can be managed in your online presence. Semantic search technologies are emerging to help curate your company’s reputation, target customers more effectively, and stay current with the latest mobile marketing trends – without having to hire another technology

Your Reputation’s on the Line! How to Control Your Online Presence Read More »

The PR Pitch Pro - The CEO Magazine

The PR Pitch Pro

Marketing

Lindsey Carnett The elevator pitch can be used as your secret weapon to push your sales efforts to new levels. At Marketing Maven, we used our elevator pitch to step into the direct response industry, a $300 billion industry through educating each person we came in contact with. More than a description of your company,

The PR Pitch Pro Read More »