Strategy

Assessment of the situation to devise a game plan for things to come to fruition.

champagne bottle popping

What Marketers Can Learn from the Birth of Prince William and Kate Middleton’s Baby Boy Prince George

I remember before the birth of my first baby girl, Grace, in 2002. My husband and I were so excited to be expecting our first child. We decided we did not want to find out if the baby was going to be a boy or a girl until she was born. That’s when the judgments […]

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Business man in pool - yes you can enjoy a vacation

Communication While on Vacation – Yes You CAN Go on Vacation – How to Handle Client Phone Calls While You’re Out of the Office

Ah summertime. Warm days, cool waters, relaxation…. kids out of school, gardens blooming, fresh-squeezed lemonade…. ahhhh yes, summertime is here. For professionals around the world, summertime also means finding time to get away from the office and enjoying the beach or pool, traveling to exotic locations, or having family vacations. Yet too many are afraid

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Growth That Shrinks

United State corporations lose half of their customers in five years, half of their employees in four years, and half of their investors in a matter of months Philip Kotler, Kotler on Marketing Virtually every CEO is seeking growth.  The challenge is how to grow today in a way that does not undermine tomorrow’s growth?

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