brand

the ceo magazine, sustainability,

Growth in the Rust Belt: How Nice Businesses Are Finishing First

Management

Marshall Saunders, Co-founder & Managing Partner, SaundersDailey As a co-founder of a crowdfunding platform that is aimed at connecting accredited investors with sustainable real estate investment opportunities in the Twin Cities, I have a unique perspective on what it takes to be an entrepreneur in the rust belt. Many rust belt communities are recovering from […]

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BRAND

What is a BRAND? by Scott Deming

Business Ops., Entrepreneurship, Leadership, Management, Marketing, Sales, Small Business, Strategy

~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive

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the ceo magazine, marketing

You Should Forget Big Brother and Encourage Social Business

Marketing

Michael Idinopulos, Chief Marketing Officer, PeopleLinx When the social media team at British entertainment retailer HMV decided to tweet out the details of a mass layoff, the company couldn’t stop them. According to Business Insider, HMV’s official account tweeted, “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the

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