customer focus

the ceo magazine, customer focus,

How to Give Your Customers What They Want

In September 2017, Ikea, the Swedish home goods retailer, gave their customers what they wanted when they acquired TaskRabbit, a company that sends tool-wielding workers to rescue customers from the frustration of build-it-yourself furniture kits. TaskRabbit continues to operate independently of the acquiring company, using online marketing to connect 60,000 freelance “taskers” with people who […]

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the ceo magazine, corporate mission,

Capitalists Arise!: End Economic Inequality, Grow the Middle Class, Heal the Nation (Excerpt)

Peter Georgescu, Chairman Emeritus, Young & Rubicam Jim Sinegal is the son of a coal miner and steelworker. He grew up with a firsthand view of the realities of human labor and the difficulties of making a living through decades of sustained hard work, in his father’s life and then in his own. What has

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