Martyn R. Lewis, Author, How Customers Buy…& Why They Don’t. As Peter Drucker so notably stated, “The purpose of business is to create a customer”. Drucker went on to tackle the notion that to provide a return to shareholders is akin to breathing for the human body. Just as you must breathe to live, so must […]
In botany, we learned that an evergreen plant has leaves that stay green throughout the year. Unlike deciduous plants, which lose their foliage during the winter or dry season, the foliage of evergreen plants remains constant. Like their botanical counterparts, successful companies take an evergreen approach to their client relationships, too. Conventional wisdom, which is
Seven Secrets for Developing Evergreen Customers Read More »
Andy Coville, CEO, Brodeur Partners We all know that good CEOs think about the customer. Great ones obsess. As technology changes everything, constantly, leaders devour information on customers’ needs, wants, demographics and purchasing journeys. They continuously align marketing, advertising and sales with carefully conceived personas of customer targets. Perhaps there is one more thing we should
It’s 2017. Have you found your ‘tribe’ yet? Read More »
1. Get in front of buyers every week. Buyers are the people who can tell you “yes,” the people who can sign the check without getting anyone else’s approval. Identify these people through Linkedin, referrals, vendors, subcontractors, and anyone else who can help you figure out where the next job lies. Each year, make a
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Scott McKain The more I research it, the more obvious it becomes. Bad businesses – regardless of the industry or size, from Wall Street to Main Street – do not have customers who are raving fans. How do you connect with customers in a profound manner, regardless of the size of your business? You have
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…relationship itself is the real thing. We used to think all the energy was in the particles of the atom; now it seems that energy is, in fact, in the space between the particles. Richard Rohr, Everything Belongs Much of the focus on strategic leadership either ignores or looks too narrowly at the importance of
Leadership: What We Know That Ain’t So and What It Requires Read More »
Linda D. Henman, Ph.D. Does your company help your customers solve problems or to make decisions that will improve their lives? Bentley Motors wouldn’t hesitate in answering that question. Bentley doesn’t build a mode of transportation; it is dedicated to developing and crafting the world’s most desirable high performance cars. Decision makers at Bentley Motors understand
Mindset Defines Results Read More »
