online marketing – The CEO Magazine

Three Game-Changing Advertising Trends To Follow In 2016

Jim Porçarelli, Chief Strategy Officer, Active International The media industry is undergoing a significant transformation that will substantially impact 2016. These shifts are directly influencing senior level executive priorities as they create and execute their marketing and overall business strategies. As marketers double up on their efforts to catch up with digitally savvy consumers, new advertising services […]

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3 Misconceptions CEOs Typically Have About Web Development

Marketing

Brad Shorr, B2B Marketing Director, Straight North From the CEO’s point of view, the company website can go one of three ways: it can benefit the business, damage it, or have no impact whatsoever. While the latter two outcomes are clearly unattractive, they are often exactly what transpire — ironically because of misconceptions held by the

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How To Use A Blog To Build Business

Marketing

Kristen Gramigna, Chief Marketing Officer, BluePay Content is king in the new world of marketing — and an actively managed business blog is one way to ensure your company establishes a voice that reaches the online customers who are critical to your success. Here are a few ways to use a blog to build business:

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Tips for Finding New Customers on Twitter

Marketing

Bernard Perrine, CEO, HipLogiq In today’s social media world, small businesses are finding social media platforms like Twitter increasingly important to bring new business in the door. Twitter is unique because as a public forum it allows for intent-based marketing, or opportunities for small businesses to join in on relevant conversations in real time, in a

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The Importance of Brand Cohesiveness Across Social Media

Marketing

Developing and representing your brand effectively on social media is one of the most important tasks to think about when jumping into social media marketing. By doing so, you bring brand awareness and cohesiveness to your audience to build familiarity and trust. Representing your brand on social media is fairly simple as long as your

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Eight Elements of a Successful Online Marketing Plan

Entrepreneurship, Marketing, Small Business

Annie Tsai The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website

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Your Reputation’s on the Line! How to Control Your Online Presence

Marketing

Colin Jeavons, CEO at Vertical Search Works Uncertainty is a hallmark of today’s business climate, but it can be managed in your online presence. Semantic search technologies are emerging to help curate your company’s reputation, target customers more effectively, and stay current with the latest mobile marketing trends – without having to hire another technology

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