social media

the ceo magazine, social media,

Want to be a Better Leader? Look Beyond the Four Common Social Media Myths

Leadership, Marketing

Maria Dykstra, Co-founder, Tredigital If you’re a CEO or company founder, there’s no doubt social media is part of your executive strategy. The hitch? There are at least four common social media myths executives stumble over in the path to digital community connection. Social: Executives on Board According to a recent study, 83% of US respondents perceived CEOs […]

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the ceo magazine, social media

Become the Social CEO

Marketing

Many brands today are engaging in transformative conversations with customers through social media. These conversations and the relationships that follow allow these brands to fundamentally change the way they do business, ensuring that as customer needs change they’re positioned to capture those changes, adapt, and thrive. Strong executive leadership and support is essential to the

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The Good, Bad, and Ugly – Social Media’s Impact on your Brand

Marketing

Bob Kelleher Social media has taken the world by storm. Facebook, LinkedIn, and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and increasingly, branding tool. It’s at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both product and employment brand, and to

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