the ceo magazine, strategy,

Are Your Marketing Tactics Aligned with Your Marketing Strategies?

Marketing, Strategy

Gerri Knilans, President, Trade Press Services Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives. What is a strategy? A strategy is […]

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the ceo magazine, organizational culture,

Seven Key Insights for Ethically Running a Successful Business

Management

Bruce Hartman, Founder, Gideon Partners During my time as a Fortune 500 CFO and as a business advisor, I noticed that successful organizations have a culture that attracts high performing employees. Their culture matches their business goals and the business seems to grow effortlessly. These companies have a culture built around highly ethical behaviors and

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How Female Leadership Can Improve Employee Well-Being and Staff Satisfaction?

Leadership

Mostafa Sayyadi, Author, Transformational Leadership: How To Prosper as a Leader In Today’s Hypercompetitive Environment Today‘s globalized nature of competitiveness is placing more pressure on organizations to employ effective leaders, males or females, who are capable of improving employee well-being and staff satisfaction. There are many academic studies that focus on the managerial factors that drive employee well-being and

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the ceo magazine, sales,

How B-to-B Sales Leaders View the Pressures of C-Suite Executives

Sales

Stephen J. Bistritz, Founder, SellXL Business drivers – loosely defined as the key factors that create the need for change within a corporation – are typically behind a customer’s thought process when it comes to making significant investments with suppliers.  In order to remain effective, b-to-b sales leaders and their teams need to have a baseline

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3 Tips to Communication Change That Aren’t Common Practice

Entrepreneurship, Leadership, Management, Small Business

In a world where someone can walk into a restaurant, shopping mall, or school and open fire on hundreds of innocent people, where jobs disappear overnight, where cancer appears suddenly on a scan, people grasp for order, stability, and control. They demand the same from communication coming to them––the email, instruction, or announcement should make

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the ceo magazine, leadership,

The Secret to Transformation Success: Let Go!

Leadership, Management

Lior Arussy, CEO, Strativity Organizations and executives crave predictability and consistency. Bearing the burden of accountability to stockholders and stakeholders, CEOs seek complete visibility to their companies’ operation, performance, and results. This obsession with consistency and predictability is what often keeps organizations from adapting more quickly to the changing environments in the market and to evolving

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