Doug and Polly White Most entrepreneurs want to grow their companies. However, the road to success is often a bumpy one. While many businesses start quickly growing revenues and profits, they frequently plateau well short of their potential. This often leaves the owner confounded regarding why his or her once thriving enterprise has fallen on […]
The Growth Conundrum Read More »
Jonathan Erwin The “Bring Your Own” revolution is in full swing. From BYOB restaurants to bring-your-own-bag grocery stores, bring-your-own-beamer (projector) art shows and bring-your-own-device (BYOD) businesses, there is a paradigm shift in how companies create happiness and value for both employees and customers. Executives who understand and leverage this trend can transform their entire organization.
Transforming Your Business with BYOD Policies Read More »
Jodi Pliszka Having spent three months on location in California filming ABC’S AMERICAN INVENTOR TV SHOW, as a Top Finalist, I learned that finding the words to present your ideas in a concise, exact, dynamic fashion is crucial for all business owners. It is best if you have a story behind your product, since that
Elevator pitches or sound bites? Read More »
Rasheen Carbin There’s been a lot of talk in recent years about the elevator pitch, so much so, that it’s begun to intimidate people. Don’t worry. You don’t need to recite The Gettysburg Address. It’s just a short summary of who you are and what you do, not your complete résumé or everything that your company/product does. It
Constructing Your Elevator Pitch in 5 Steps Read More »
Nadine Lajoie After the tragedy of the Asiana Boeing 777 plane, crash-landed on the runway at San Francisco airport, as the CEO of our business, but most importantly, the CEO of our “higher self”, the questions we may ask ourselves are: “If that would have happened to us, can we say we lived fully, with
Taking a Moment to be Thankful, Especially After the Plane Tragedy Read More »
“So, What Do YOU Do?” As a professional speaker and communication consultant, I have been asked for years by nervous entrepreneurs and professionals headed to networking meetings and live events about the best way to put together an “elevator speech.” And for years I have been telling those same people why they should not have
Why Elevator Speeches Don’t Work and What to Do Instead Read More »
Ellen Rohr An Elevator Speech: A brief introduction of who you are, what you do and why one would be interested. I am a big fan of associations, of networking. I look for ‘eagles!’ I want to find folks who can teach me something. I have spent tens of thousands of dollars attending the best
How To Give an Elevator Speech Read More »
Mergers, acquisitions, downsizing, and growth all require an unprecedented need for information about key executives and a framework for assessing the competencies required to lead people during extraordinary times. Yet, even with the revolving doors at the top of many companies spinning faster than ever, organizations still overlook opportunities to develop talent from the bottom
Four Reasons Your Company Can’t Thrive Without a Succession Plan Read More »
Tru Pettigrew Who are The Veterans, The Boomers, Gen X and The Millennials? They could easily be the names of different music groups. But these are the names of four distinctly different generations in America. These four generations make up the newest quartet sensation known as “Today’s Workforce”. Now that we’ve formed this quartet, the
Culturational Chemistry And Why It Matters Read More »
Anne Miller Which new company name arouses your curiosity most? ABC Marketing Inc., Integrated Marketing Resources, or Marketing Sherpa? Most likely, you chose the third option. It’s different. It’s visual. It resonates (safety, success, reliability).These are the effects of visual language or metaphors. Visual language intrigues, attracts, and stands out – which is why metaphors
Imagery is Worth a Thousand Words Read More »
