the ceo magazine, social media,

Want to be a Better Leader? Look Beyond the Four Common Social Media Myths

Leadership, Marketing

Maria Dykstra, Co-founder, Tredigital If you’re a CEO or company founder, there’s no doubt social media is part of your executive strategy. The hitch? There are at least four common social media myths executives stumble over in the path to digital community connection. Social: Executives on Board According to a recent study, 83% of US respondents perceived CEOs […]

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the ceo magazine, accountability,

Why it’s Difficult to Build a Culture of Accountability

Management

Marlene Chism, Author, No-Drama Leadership: How Enlightened Leaders Transform Culture in the Workplace A CEO once told me during a coaching session to discuss unusually high turnover, “We have a high accountability culture and some people just don’t like being held accountable.” One reason accountability does not work is because accountability can be used improperly:

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the ceo magazine, digital advertising,

Three Game-Changing Advertising Trends To Follow In 2016

Marketing

Jim Porçarelli, Chief Strategy Officer, Active International The media industry is undergoing a significant transformation that will substantially impact 2016. These shifts are directly influencing senior level executive priorities as they create and execute their marketing and overall business strategies. As marketers double up on their efforts to catch up with digitally savvy consumers, new advertising services

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resolved2

Be it Resolved

Small Business

I am not much for resolutions. But, in the spirit of the New Year I would like to offer one that makes a lot of sense for small business owners. First, here is a little history. Over many years small business owners have been working to get some certainty about tax credits and deductions. Some

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iClipArt-220144- Thinking- Female Professional

10 Tell-Tale Signs That Reveal How Leaders Think

Leadership, Management, Sales, Small Business

“He’s fast on his feet” or “She has a clear head on her shoulders.” “He’s definitely a thought-leader in the industry.” These current kudos pique a leader’s attention. After all, leaders look to hire, promote, and listen to those who think clearly and communicate well. But what if you’re naturally quiet and slow to speak

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the ceo magazine, women in business,

5 Ways Women Sabotage their Communication in the Workplace

Leadership, Self Governance

James Hamerstone & Lindsay Musser Hough Forget the glass ceiling. The fact is: women communicate differently than men and, too often, to their own detriment. They tend to speak up less, apologize more, downplay their achievements and use less-powerful body language – all of which impact their career success. This seed is often planted in

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