Guest Blogger

the ceo magazine, innovation,

Six tips for ensuring innovation starts from the top down

John Sweeney & Elena Imaretska, Co-authors, The Innovative Mindset: 5 Behaviors for Accelerating Breakthroughs As leaders, we typically oversee finance, operations, marketing, communications, human resource and even innovation officers. We empower individuals in these roles to evaluate, orchestrate, strategize, create, hire and innovate. However, sometimes there is a common misconception that empowerment is a handoff,

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the ceo magazine, sales,

To Increase Your Sales Team’s Performance Start by Looking in the Mirror

Mike Weinberg, Best-Selling Author, Top Sales Influencer I learned the lesson during my first stint in consulting that you don’t transform organizations from the bottom! As a former top-producing sales hunter and expert sales technician, I mistakenly believed that if I trained and coached individual producers using the New Sales Driver framework (highlighted in my

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the ceo magazine, blogging,

Blogs Aren’t Dead: Activate the Company Blog and Reap the Benefits

Marc Dube, Founder & President, ActiveBlogs Many claim blogging is dead—a marketing tool of the past. They incorrectly assume that since individuals and companies have been blogging for 10 years, there’s nothing left to write. Meanwhile, 70 percent of marketers surveyed stated that they are creating more content now than they did in the previous

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