Jodi Pliszka Having spent three months on location in California filming ABC’S AMERICAN INVENTOR TV SHOW, as a Top Finalist, I learned that finding the words to present your ideas in a concise, exact, dynamic fashion is crucial for all business owners. It is best if you have a story behind your product, since that […]
Elevator pitches or sound bites? Read More »
Rasheen Carbin There’s been a lot of talk in recent years about the elevator pitch, so much so, that it’s begun to intimidate people. Don’t worry. You don’t need to recite The Gettysburg Address. It’s just a short summary of who you are and what you do, not your complete résumé or everything that your company/product does. It
Constructing Your Elevator Pitch in 5 Steps Read More »
Nadine Lajoie After the tragedy of the Asiana Boeing 777 plane, crash-landed on the runway at San Francisco airport, as the CEO of our business, but most importantly, the CEO of our “higher self”, the questions we may ask ourselves are: “If that would have happened to us, can we say we lived fully, with
Taking a Moment to be Thankful, Especially After the Plane Tragedy Read More »
Ellen Rohr An Elevator Speech: A brief introduction of who you are, what you do and why one would be interested. I am a big fan of associations, of networking. I look for ‘eagles!’ I want to find folks who can teach me something. I have spent tens of thousands of dollars attending the best
How To Give an Elevator Speech Read More »
Tru Pettigrew Who are The Veterans, The Boomers, Gen X and The Millennials? They could easily be the names of different music groups. But these are the names of four distinctly different generations in America. These four generations make up the newest quartet sensation known as “Today’s Workforce”. Now that we’ve formed this quartet, the
Culturational Chemistry And Why It Matters Read More »
Anne Miller Which new company name arouses your curiosity most? ABC Marketing Inc., Integrated Marketing Resources, or Marketing Sherpa? Most likely, you chose the third option. It’s different. It’s visual. It resonates (safety, success, reliability).These are the effects of visual language or metaphors. Visual language intrigues, attracts, and stands out – which is why metaphors
Imagery is Worth a Thousand Words Read More »
Dr. Tasha Eurich “They don’t know what they’re doing!” said my client, squirming indignantly. “Our leaders just don’t have what it takes to lead a company our size.” As the CEO of an organization whose headcount had grown by 1,000% in three years, he had a point. His managers were running a company whose leadership
Marsha Friedman Those of you who’ve read my book, “Celebritize Yourself,” know that it describes a foolproof system for making yourself a go-to source for the media: You provide journalists with the content and insights they need; they provide you with mass-media exposure. At EMSI, we do that for clients by promoting them as experts
Want to Become a Media Success Story? Read More »
Jeff Gaines The “Never Enough” Mindset comes from the belief that no matter what you do or have, it won’t be enough. This mindset is buried deep into the American culture and many companies unwittingly reinforce it every day and in a variety of ways. A good example is workload. The average employee has more
Are You a ‘Never Enough’ Leader? Read More »
Mark Faust How much untapped potential lies within your business? If all the stars were to align and you had every tool you needed, if you made every effort possible, and if innovations yet to be thought of were implemented, how much more do you think you and your team as a whole could realistically
Visioning for Maximum Growth Read More »
