1. Get in front of buyers every week. Buyers are the people who can tell you “yes,” the people who can sign the check without getting anyone else’s approval. Identify these people through Linkedin, referrals, vendors, subcontractors, and anyone else who can help you figure out where the next job lies. Each year, make a […]
Five Secrets for Developing Your Business Read More »
Sean Castrina Why do some start-ups succeed while some don’t? The statistics range a touch, but most agree that half make it and half don’t. With the payoff being so great–flexibility of schedule and unlimited income potential just to name a few–one would think there would be a more surefire formula for success. It is
The Secret to Success: 8 Rules Every Entrepreneur Should Keep In Mind Read More »
What can modern business leaders learn from Einstein’s Annus Mirabilis papers, published in 1905? Plenty! At a minimum, CEOs can develop a way of thinking about an organization’s resources and potential for competitive advantage in the way that Einstein imagined a physical property’s mass and potential energy. Let’s recall…drawing from his theory of special relativity,
Sandra Zimmer The film trailer is arguably the most important marketing tool available to a filmmaker. In business, we also need trailers for marketing our companies. Business trailers are our one-minute introductions, otherwise known as elevator pitches.
Writing Blockbuster Elevator Pitches Read More »
