small business

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Are You a Target?

It’s that time of year. Requests are pouring in to my company to sponsor golf outings, make charitable donations, buy gala tickets and attend award luncheons. I don’t know about other business owners but it seems like I could be at an event every day. I also notice that I keep running into the same […]

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customers

Be Your Customer’s Customer

It’s a pretty obvious fact. When you are in a personal relationship each party has something to gain when things go well. Each party also has something to lose when it all goes south. We all have relationships with customers but what happens if you are your customer’s customer? Think about it. You provide goods

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leadership

Thoughtful Leadership

For a long time people have told me they thought I was a really good leader. I accepted that graciously but frankly I never sat down and really analyzed what I was doing. Like many entrepreneurs, I do things by gut instinct- hire people, make capital buying decisions, try new product introductions and much more.

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Uncertain Times

It seems that everyone is focused on closing out 2013 and thinking about the New Year. There are countless media reports that look back at the big stories. There are editorials about what people want to change or accomplish in 2014.  Even though it might seem trite I wanted to add a little to the

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Shopping “Small”

In cities around the country there is a major promotion to encourage people to buy from local retailers and businesses. The buzz in commercials and other media outlets is all about “shopping small.”  Small Business Saturday was founded in 2010 by American Express and now has the support of a number of major partners.  It

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Eight Elements of a Successful Online Marketing Plan

Annie Tsai The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website

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