Scott Addis, CEO, The Addis Group In today’s dog eat dog business environment, it is essential that you develop a strategy to stand out in a crowded marketplace… to separate yourself from your competition. Simply put, to be different! Theodore Levitt, the renowned economist, professor at Harvard Business School and editor of The Harvard Business Review had the […]
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Nikolaus Kimla, CEO, Pipeliner Sales Inc. The inner-workings of business can be a tricky game. Prospects looking to invest to any degree in your company must be skillfully shown their need for your product or service in such a way that they become convinced of it. It then turns into the ultimate chase of gently but
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Anne Miller Which new company name arouses your curiosity most? ABC Marketing Inc., Integrated Marketing Resources, or Marketing Sherpa? Most likely, you chose the third option. It’s different. It’s visual. It resonates (safety, success, reliability).These are the effects of visual language or metaphors. Visual language intrigues, attracts, and stands out – which is why metaphors
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It is often referred to as Marketing’s Moment of Truth. I prefer to refer to it as Marketing’s Moment of Fear. The question that you dread is the, “so what do you do” question. You can prolong it, you can protract the process, and you may profusely delay your answer. Or you can be proactive and learn how
“Price is what you pay. Value is what you get.” Warren Buffett, American investment entrepreneur Most ‘Elevator Pitches’ that I hear frustrate me. I listen to some business people ramble needlessly about what they do in feature oriented detail that would take a 100 story elevator ride to the middle. Unintentionally, I have become a
Experience and Ideas on ‘The Elevator Pitch’ Read More »
