Andrew Wells and Kathy Chiang, Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that […]
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Paul Roehrig, VP & Global Managing Director, Center for The Future of Work, Cognizant Technology Solutions Countless apps now make our lives more convenient and fun, but – let’s be honest – they haven’t really improved the more important elements of our lives, like how we bank, stay healthy, insure our families, educate our children. But this is
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Tom Pohlmann, Head of Values and Strategy, Mu Sigma Over the years, several studies have highlighted the shortage of data science talent in the private sector. But, what is causing this shortage? Is there not enough interest in the field, and if so, is there simply not enough clarity in available job roles to spur
Developing the Interdisciplinary Data Scientist of the Future Read More »
Adele Sweetwood The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to
The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt) Read More »
