customer insights

the ceo magazine, analytics,

The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt)

Marketing

Adele Sweetwood The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail  campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to […]

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the ceo magazine, business management,

Solving the Strategy Delusion

Strategy

Dr Marc Stigter & Sir Cary Cooper, Authors, Solving the Strategy Delusion: Mobilizing People and Realizing Distinctive Strategies Let’s not beat about the bush. Most strategic efforts aren’t being realised successfully. Most leaders aren’t consumed with organisational strategy but are instead overwhelmed with managing day-to-day operational challenges. Most strategies aren’t distinctive and created from the Outside-In

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