Lindsey Carnett The elevator pitch can be used as your secret weapon to push your sales efforts to new levels. At Marketing Maven, we used our elevator pitch to step into the direct response industry, a $300 billion industry through educating each person we came in contact with. More than a description of your company, […]
Paul Jarrett I know a nice guy who owned a small beverage company. When I asked him about his company, he would ramble for 10 minutes and end up summarizing his company by saying it “provided the correct beverages based on its users’ location… like a geolocation app for beverages”. What he should have said
Land Your Next Sale in 30 Seconds: A Few Tips For Your Elevator Pitch Read More »
Jodi Pliszka Having spent three months on location in California filming ABC’S AMERICAN INVENTOR TV SHOW, as a Top Finalist, I learned that finding the words to present your ideas in a concise, exact, dynamic fashion is crucial for all business owners. It is best if you have a story behind your product, since that
Elevator pitches or sound bites? Read More »
Rasheen Carbin There’s been a lot of talk in recent years about the elevator pitch, so much so, that it’s begun to intimidate people. Don’t worry. You don’t need to recite The Gettysburg Address. It’s just a short summary of who you are and what you do, not your complete résumé or everything that your company/product does. It
Constructing Your Elevator Pitch in 5 Steps Read More »
Anne Miller Which new company name arouses your curiosity most? ABC Marketing Inc., Integrated Marketing Resources, or Marketing Sherpa? Most likely, you chose the third option. It’s different. It’s visual. It resonates (safety, success, reliability).These are the effects of visual language or metaphors. Visual language intrigues, attracts, and stands out – which is why metaphors
Imagery is Worth a Thousand Words Read More »
Sandra Zimmer The film trailer is arguably the most important marketing tool available to a filmmaker. In business, we also need trailers for marketing our companies. Business trailers are our one-minute introductions, otherwise known as elevator pitches.
Writing Blockbuster Elevator Pitches Read More »
Linda D. Henman, Ph.D. Does your company help your customers solve problems or to make decisions that will improve their lives? Bentley Motors wouldn’t hesitate in answering that question. Bentley doesn’t build a mode of transportation; it is dedicated to developing and crafting the world’s most desirable high performance cars. Decision makers at Bentley Motors understand
Mindset Defines Results Read More »
Kerrie MacPherson Ernst & Young LLP For every entrepreneur, it’s a dream come true, but also a potential nightmare: the elevator pitch. No other situation is fraught with so much risk, yet filled with so much opportunity. Face to face with a potential customer, partner
Seven Tips to Elevate Your Elevator Pitch Read More »
“Price is what you pay. Value is what you get.” Warren Buffett, American investment entrepreneur Most ‘Elevator Pitches’ that I hear frustrate me. I listen to some business people ramble needlessly about what they do in feature oriented detail that would take a 100 story elevator ride to the middle. Unintentionally, I have become a
Experience and Ideas on ‘The Elevator Pitch’ Read More »
