marketing

the ceo magazine, analytics,

The Analytical Marketer: How to Transform Your Marketing Organization (Excerpt)

Marketing

Adele Sweetwood The way we market has changed. Gone are the days of one-size-fits-all campaigns, massive e-mail blasts, and measurement of direct mail  campaigns by their weight. Relying on a “spray-and-pray” approach simply won’t work anymore, because customers expect so much more from us as marketers. Customers now expect their interactions with a brand to […]

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the ceo magazine, marketing,

Creating an Award-Winning Solution to Meet a Clear Market Need: The Journey to a Marketing Breakthrough

Marketing

Patrick Barrett, Founder & CEO, ECAL.com In an increasingly fragmented media landscape, personal and profitable interaction with consumers can feel like a marketing goal that’s just within reach and at the same time as elusive as the Holy Grail. The introduction of each new communications channel presents an opportunity to finally reach that goal. Yet,

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the ceo magazine, branding,

5 Lessons Companies Can Learn from the “Prince” Brand

Marketing

Mike Coughlin, Founder, Digital Blue Creative With the recent death of global superstar Prince, people are looking back at this music and pop culture innovator in awe. As a brilliant musician, entertainer, cultural trendsetter, businessman, and brander, Prince is a shining example for any brand seeking eternal fame. Here are five tips entrepreneurs and brand marketers can learn

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words

Choose Words Wisely

Marketing, Small Business

I make my living as a media production and communications consultant so it is natural that words are important to me. They are critical to communicate a message precisely, make sure that the tone is accurate and obtain the desired results. But words are funny things. Meanings can change over time. New words find their

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Leveraging Omni-Channel Marketing Benefits via a Pop-Up Shop

Marketing

Melissa Gonzalez It’s no secret that everyone has a digital footprint, providing companies with a plethora of information on past actions, interests, patterns and beyond. For retailers that properly utilize this information, personalization can be taken to a new level. And, the more technology advances, the more it’s integrated into ones daily life and the

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the ceo magazine, blogging,

Blogs Aren’t Dead: Activate the Company Blog and Reap the Benefits

Marketing

Marc Dube, Founder & President, ActiveBlogs Many claim blogging is dead—a marketing tool of the past. They incorrectly assume that since individuals and companies have been blogging for 10 years, there’s nothing left to write. Meanwhile, 70 percent of marketers surveyed stated that they are creating more content now than they did in the previous

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BRAND

What is a BRAND? by Scott Deming

Business Ops., Entrepreneurship, Leadership, Management, Marketing, Sales, Small Business, Strategy

~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive

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