marketing strategy

the ceo magazine, strategy,

Are Your Marketing Tactics Aligned with Your Marketing Strategies?

Marketing, Strategy

Gerri Knilans, President, Trade Press Services Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives. What is a strategy? A strategy is […]

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ceo magazine, marketing

The Big Marketing Changes to Expect in 2014

Marketing

Jim Porçarelli, Executive Vice President, Active International Significant shifts in the media and marketing landscape will dramatically impact companies’ priorities as they determine their marketing and overall business plans this year. Sticking to the status quo will cause many to fall behind. As a result, executives must encourage their marketing teams to forge ahead into what may

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