I am a frequent flyer on Delta Airlines. Fortunately I did not travel this week and avoided the system outage that resulted in hundreds of cancelled flights. Everyone is talking about how the disruption of service affected travelers and there is no doubt that the impact was significant. Others are speculating how this incident, and […]
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There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect
Presentation and Media Training: What are you saying without realizing you’re saying it? Read More »
I believe everyone loves to get something for free. But does it make sense to do giveaways or promotions? This is something that every business owner struggles with from time to time. I routinely get offers for a free iPad, free software, product samples or a trial membership. Pay attention to this last one because
Giveaways: Sound Strategy or a Waste of Resources? Read More »
