Brittany Walters-Bearden, Co-founder, At Large PR Whether you’re facing a media interview, writing your professional bio, or drafting a press release, messaging is important. By following a few simple steps, you can improve your messaging and, in the process, your image and sales. Before you start, think about who your core audience is. Don’t say “the media”. […]
Steve Jones Now more than ever, you need a rock star personal brand. That feeling people have about who you are, what you stand for, and what to expect from you is your personal brand. Whether you like it or not, you have a personal brand. Instead of ignoring your personal brand, the wiser choice
Jason Hogg, Senior Lecturer at Cornell University The relationship between a boss and an employee can make a huge impact on performance, work culture, productivity and communication in any job. Naturally, expectations and social norms are different between colleagues and supervisors — but how can you maintain that balance? Here are some tips on how bosses from
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