Could you be confusing that favorite story with an anecdote? Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why. Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned […]
The new CEO wanted to hit a homerun at his first all-hands meeting. It meant the difference in capturing their allegiance for the big turnaround he hoped to achieve with their organization. In addition to the approximately 3,000 people seated in the auditorium in from of him, he knew employees would be tuned in to
Can You REALLY Tell a Good Story?— And Why It Matters Read More »
Storytelling has been marketing’s go-to buzzword for a couple years running. A well-told story that draws on the interests of its audience has the power to connect customers emotionally to a brand and make it unforgettable. But when it comes to social media, few marketers get storytelling right. Traditional advertising follows a broadcasting model, and
Five Tricks from Improv: Make Social Media Stories More Engaging Than SNL Read More »
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