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While the full library of pieces lives within subcategories like Leadership, Marketing, Culture, Strategy, and more, this page introduces what our Articles truly are—and why they matter within the broader TCM ecosystem.
TCM Articles are concise, insight-driven pieces—typically 650 to 850 words—that distill a powerful idea into a focused, engaging read.
Think of them as the sweet spot between fast takes and deep dives: more substantial than a news item, more structured than an interview, and more tightly argued than a dialogue. They offer readers a single, well-developed perspective supported by examples, evidence, or experience. If you’re familiar with formats like Forbes or HBR digital articles (not the long-form print features), you’ll recognize the tone—crisp, pragmatic, and designed for immediate value.
Chris Lewis, Co-author, The Leadership Lab: Understanding Leadership In The 21st Century There are some things every CEO is certain about. That’s what we get paid for. For instance, we’re certain that customers are more demanding now
Piles of applications and résumés represent time to sort through applicants, attempting to match a position with a person’s expertise and skills. It would be so much faster if the unsuitable job applicants
Kristen Sosulski, Associate Professor, NYU’s Stern School of Business With the rising popularity of data science and business analytics, skills in data analysis, statistics, and data visualization are in high demand. Big data and
Mostafa Sayyadi, Author, Leading Between the Lines Today, technology has changed the business world ten-fold. Every day there is an easier way to process, access, and disseminate information. In fact, organizational competitiveness is
Jock Purtle, Founder, Digital Exits Any good business leader understands employees are the key to success. You may have a great product, and you may have a solid business model, but if you don’t
Hilary Topper, CEO, HJMT Public Relations, Inc. Influencers create change. They help you create awareness and visibility for your products or services and they can help build your community. For years, brands have used celebrities,
Tabitha Scott, CEO, Cole Scott Group Energy drives all living things — that includes organizations. People, the seasons of the year, and companies share a common life cycle: birth, growth, maturity, and decline. Importantly, for
Mostafa Sayyadi, Author, Leading Between the Lines The business environment is constantly changing as organizations are increasingly participating in global markets. Hypercompetition has become the norm. Innovation is also a crucial part of hypercompetitive
Martyn R. Lewis, Author, How Customers Buy…& Why They Don’t. As Peter Drucker so notably stated, “The purpose of business is to create a customer”. Drucker went on to tackle the notion that to
Jack Bergstrand, Author, The Velocity Advantage When faced with criticism, leaders usually utter some version of the same cliché: “complain all you want, but the view is pretty different when you’re in power.”
Mostafa Sayyadi, Author, Leading Between the Lines Competitive advantage is sought by many executives, for instance, Grant concentrates on knowledge application, and argues that firms are entities that must apply the knowledge that their
Andy Fromm, Chairman & CEO, Service Management Group When it comes to innovation, I’ve come to realize that it’s impossible to map out point A to point B. The journey isn’t direct, but
The COO of my consulting firm years ago used to start staff meetings with 5-15 minutes of small talk. Although he intended to promote socializing, the adverse consequences were late-arrivers, difficulty in focusing
Mostafa Sayyadi, Author, Leading Between the Lines Today‘s globalized nature of competitiveness in the markets is placing more pressure on companies to develop more effective organizational strategy. There are many studies that focus on
You might wonder why I am talking to CEO’s about Surgones. Every company has roles that require an increbily high level of IQ and technical skills, but even in those roles, Emotional Intelligence
